Donation Analysis

The project focuses on deriving the following insights from the data such as trends, patterns, and any anomalies that will help propose informed recommendations such as:

- The donation amounts by donor potential.

- The donation trends over time to see if there are any seasonal patterns or significant changes in donation behavior. - Understand which demographic groups contribute the most and least. - Identify high-value donors understand their characteristics to help in targeting future fundraising efforts. - Determine which regions or cities have the highest and lowest donation rates. - Identify the year of maximum donations.

To complete this project, the following were performed:

- Data acquisition (from Tableau website) and preparation.

- Data cleaning and transformation in Tableau Prep.

- Data analysis and visualization in Tableau Desktop.

- Interpret the data to uncover insights.

- Provide recommendations to optimize resource allocation and engage supporters more efficiently.

The following tools were used:

- Tableau Prep to clean the data.

- Tableau Desktop to analyze the data and build the dashboard.

The analysis of donation data provided valuable insights into donor behavior, trends, and patterns, which are crucial for optimizing fundraising strategies. The key findings reveal that certain donor segments contribute more significantly, while others show potential for growth with targeted outreach.

From this project's insights, organizations can tailor their donor engagement strategies to increase retention, boost contributions, and improve overall fundraising outcomes. Moving forward, continued analysis and monitoring of donation trends will be essential in ensuring sustainable growth and fostering long-term relationships with donors.