Netflix Content Analysis
This project provides a profound learning experience in data analytics by utilizing real-world data from Netflix to assess content from 2008 to 2021. It aims at implementing data analysis techniques to gain insights into watched trends, product performance, and customer preferences.
Achieved Goals :
The goals of this project are to: - Uncover insights from the data to enable the company to obtain fundamental data insights, including watched trends, product performance, and customer preferences.
- Provide a cost-efficient solution that aligns with the company's budget constraints while delivering essential data analysis capabilities.
- Help the company improve in resource allocation by leveraging data-driven decisions to maximize customer satisfaction.
My steps to complete this project :
To complete this project, the following were performed:
- Download the dataset from Kaggle using this link: https://www.kaggle.com/code/mahdiehhajian/netflix?select=NetFlix.csv.
- Use Power Query in Excel to clean the data and prepare it for analysis.
- Utilize Excel's built-in features like pivot tables to analyze content data..
- Identify trends by visualizing data through simple charts and graphs.
- Create a dashboard with key metrics and charts to monitor watched trends by type, country, and content category to provide an overview of Netflix content.
- Deliver insights and provide actionable recommendations to help Netflix make informed decisions about its content library.
Required Tools for this project :
The following tools were used:
- Power Query in Micosoft Excel to clean the data.
- Micosoft Excel to analyze the data and build the dashboard.
Conclusion :
This project highlighted key opportunities for Netflix to enhance its content strategy and global reach. Some key takeaways include the following:
- By diversifying content types, investing in popular and niche categories, and maintaining a steady flow of releases, Netflix can attract a broader audience. - Expanding content production beyond the U.S. and tailoring marketing efforts to different demographics will further strengthen its market position.
- Capitalizing on top-viewed categories and cross-genre content can drive higher engagement and subscriber retention. Implementing these strategies will enable Netflix to remain competitive and continue growing its global viewership.
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